Diversification can take several forms, including:
- New, related products or services to existing customers
- New markets for existing products
- New products for new markets
- Deciding how, where and when to diversify
- Thorough market and consumer research for the new product or service
- Clear development and go-to-market strategy that includes prototyping, testing, sampling, launching, etc., for a new line or product or service
- Establishing or streamlining sales, marketing and supply chain operations that can cope with the added demands
Discuss your plans for diversification with us and we will add value to it.
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